Highlight of small shop on Facebook

 Highlight your small business products with a Facebook Shop.

Diversify your Facebook income streams

Although going with one method is simple, it may not produce the desired results. Instead, choose a few different but complementary income streams, such as charging for online events and selling digital content, or adding affiliate links and sponsored posts.

Here are a few ways to monetize your Facebook page:

  • Share branded content: Connect with brands to provide promo codes, product reviews and sponsored posts inside your Facebook group or business page. Use the Brand Collabs Manager to find opportunities.
  • Get paid for online events: Charge an admission fee for live or pre-recorded events and promote them using exclusive posts for paid online events.
  • Earn stars while livestreaming:Encourage fans to show appreciation during live events by sending stars. Facebook pays $0.01 per star.
  • Fan subscriptions: Earn $0.99 to $99.99 per subscriber per month with fan subscriptions. Memberships could include exclusive content, discounts and live video.
  • Promote and sell digital content:Showcase your expertise and generate revenue by using Facebook to increase sales of e-books, templates or other digital content.
  • Open a Facebook Shop: Highlight your small business products with a Facebook Shop. You can also use Instagram to bring your business online and access consumers across both apps.
  • Use affiliate marketing links: Join an affiliate network or individual brand programs to earn a commission when Facebook users click on your link or make a purchase from an affiliate.

[Read more: A Quick Guide to Marketing Your Business on Facebook]

Earn revenue from in-stream ads

Monetizing your video content via in-stream ads is a method that works on multiple channels, including YouTube. You’ll need 10,000 followers on your Facebook page to take advantage of this tactic. Businesses make money from ads that play before or during a Facebook live broadcast or video content that’s at least one minute long.

Facebook pays out based on impressions and the cost per thousand (CPM) of ads shown. This figure varies based on the demographics, season and interested advertisers. You also earn money “for every 1,000 one-minute or longer views of your videos with in-stream ads,” called revenue per thousand impressions (RPM).

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